ECB CEO Richard Gould
ECB CEO Richard Gould [PC: ECB/Getty]

Last Update on: June 1st, 2023 at 07:48 pm

England and Wales Cricket Board (ECB) CEO Richard Gould feels that India is rightfully getting the highest revenue from the International Cricket Council (ICC) for the 2024-27 cycle. He said that he’s aware of financial inequality but without India, the governing body wouldn’t be able to generate the revenue they are getting as they make efforts. 

ICC recently revealed the revenue distribution model for international cricket for the next four-year commercial cycle. India was subjected to the highest share of 38.5% of the $600m earnings whereas ECB is the next highest earner with 6.89% along with Cricket Australia, who will get 6.25% of the revenue share. 

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PCB will just a share of 5.75% in the ICC revenue distribution whereas, the remaining eight full Members with get below 5% of the earnings. Following the revenue distribution, many lashed out at the governing body, saying that it was a financial inequality.

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Former cricketers and even board members from nations excluding India have expressed their concerns over the same. Amid all the talks, Richard Gould, who is part of the ICC chief executives committee addressed the issue. 

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He said that the kind of dominant position India is in they are rightly getting around 39%. Richard Gould highlighted how India brings interest and revenue to the countries they tour. Speaking on the Final World podcast, he said: 

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“When you see where that value is created, I think it’s understandable. There may be tweaks in the margins here or there, but the dominant position India is in is based on India’s ability to drive revenues and drive the sport forward. One point four billion people, one sport, ten [IPL] teams, one international team. 

“What I’m also fascinated by is India’s determination also to assist the world game. You look at the percentages and go ‘Well, that’s not fair it should be split equally’. But we’ve got to look at the size of the market. India play as many international fixtures as any other team in the world. And they do that because they know when they tour as an international team, they bring interest and revenue to that home side. I think it’s important to see things in the round, in that regard.” 

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“I think there is collective decision-making, both in India and within the ICC,” says Richard Gould 

Richard Gould further went on to say that they understand the financial inequality of all the other boards but they need to take into consideration that without India such huge revenues won’t be generated. He also touted India as a responsible partner and said that it was collective decision-making. He explained. 

“I get it (the financial inequality). But I also understand how important India is, because without them we wouldn’t have the kind of revenues that are coming into the game. And I do think India make huge efforts to be responsible partners in this when I see the amount they travel around the world, taking India everywhere. I do think it is a balance. 

“I think there is collective decision-making, both in India and within the ICC, and I think there is a real determination and understanding we need [for] cricket to be expanding and we need it to be healthy around the world.” He concluded.

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