Virat Kohli Ranked Most-Valued Indian Celebrity For The 4th Consecutive Year

Virat Kohli Ranked Most-Valued Indian Celebrity For The 4th Consecutive Year

Virat Kohli
Virat Kohli. (Credits: Twitter)

Indian cricket team captain, Virat Kohli scores big off the field as he is ranked as the most-valued Indian celebrity of 2020, continuing his streak for the 4th year now.

According to a Duff & Phelps Brand Value Report, last year Kohli had a brand value of $237.7 million – it is double the next man on the list, Bollywood superstar Akshay Kumar. Bollywood actors, Ranveer Singh and Shah Rukh Khan take the next two spots. Virat Kohli is the only cricketer in the top 10 – opener and limited-overs vice-captain, Rohit Sharma is at the 17th spot.

Virat Kohli
Virat Kohli (Credits: Twitter)

Duff and Phelps said the brand value of a celebrity is based purely on their earnings potential from product brand endorsements. The assessment is based on the relative brand rankings of celebrities, average endorsement fee rates, normalized number of annual endorsements, and applicable brand multiples.

Virat Kohli returns to lead the Indian side

Virat Kohli returns to the team and will lead the side in the home Test series against England after missing out on the last three Test matches against Australia in the Border-Gavaskar Trophy. The 32-year-old had to leave the Australia tour and return back home after the first Test in Adelaide, which India lost, to attend the birth of his child.

However, Kohli’s deputy, Ajinkya Rahane stepped in as the captain of the side and led a memorable fightback to win the series in the last hour of the last Test in Brisbane.

Nasser Hussain, Virat Kohli, Monty Panesar, India
Virat Kohli punches in the air as he celebrates his team’s victory. (AP Photo/Eranga Jayawardena)

Virat Kohli, who was blessed with a daughter in January, says becoming a father was the greatest moment of his life and that he remained connected with the team despite not being physically present in Australia.

“To me, to become a father has been and will remain the greatest moment of my life. That is something that has to be experienced to understand what I am saying.

“The connection with the team doesn’t go away in any situation, especially when you have given everything for the team, especially for the Test team for the last six years on a daily basis. Being motivated to take Test cricket on top, take Indian cricket on top and the whole group has put in so much effort,” Virat Kohli said during a virtual press conference.

Apart from wanting to lead the team to victory against England and the final of the World Test Championship, Kohli would also be desperate to end his century rut as the right-hander didn’t score any international hundred last year – his first such year since 2008.

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