Virat Kohli Appointed Brand Ambassador of Uber

Team India skipper Virat Kohli is named as the brand ambassador of Uber. He will be the first to endorse the Uber brand in India. Meanwhile, this will be the 16^th brand he would be promoting. In the past, the India skipper has been associated with several brands including Puma, MRF, Manyavar. Besides all these Kohli also owns an apparel brand WROGN.

Kohli earns about Rs 3.2 crores per brand. He has around 17 million followers on Instagram until December 2017.

He was also at the 7^th position on Forbes rankings as the most valuable athletes. The Indian skipper also surpassed Argentine footballer, Lionel Messi.

Virat personifies Dynamism

“Virat personifies dynamism, integrity, grit, ability, and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,” said Sanjay Gupta, Head of Marketing, Uber India & South Asia.

“I think Virat is a perfect fit for Uber India. In fact, any brand association with Kohli, given where he is, makes sense. He is on top of his game as well as the brand deals. Kohli stands for world-class performance, great delivery, and quick recall and I think all these attributes are something which Uber also wants to represent through its service,” Indraneel Das Blah, the chief operating officer at Kwan Entertainment and Marketing Solutions, a talent management firm, told the Mint.

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