Expecting IPL Media Rights Value To Touch $50 Billion - Arun Dhumal

The IPL (Indian Premier League) is getting bigger and better with every passing year. The league will enter its 17th edition in 2024 with 10 teams fighting it out for the title once again.

The current media rights value of the league stands at $6.2 billion (approx Rs 48,000 crore) for five years starting from 2022. Even by this estimate, IPL is the second-most highly valued league after the National Football League (NFL). The American sport has cracked a deal of $110 billion media deal for 11 years starting from last year.

The Indian Premier League (IPL) chairman Arun Dhumal spoke at the RCB Innovation Lab’s Leaders Meet in Bengaluru about the growth and expansion of the IPL over the years and its impact on world sport.

“If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to $50 billion by around 2043,” said Dhumal while speaking at the RCB Innovation Lab’s Leaders Meet India.

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He further hoped that the Women’s IPL would climb the charts of global expansion and also spoke about cricket’s inclusion in the 2028 Los Angeles Olympics.

“Now that cricket is becoming part of the Olympics and with the WPL taking it to a different level for women’s cricket, I see a lot of hope and light at the end of the tunnel,” said Dhumal.

IPL Is The Most-Watched Cricket League In The World: Arun Dhumal

He concluded by speaking about the brand the IPL has created over the years and how it has united the diverse country of India.

“IPL is the most-watched cricket league in the world. Personally, I feel IPL is the best Make in India brand we can think of post-Independence. We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe,” he said.

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