IPL Media Rights Auction Live: Combined Bid For IPL TV And Digital Rights Exceeds Rs 42,000 Crore-Report

The e-auction for the IPL’s media rights is presently underway, and according to multiple sources, the cumulative bid for both digital and television has surpassed Rs 42,000 crore. The e-auction for the BCCI’s hottest property, the Indian Premier League, kicked off on Sunday and will last two days.

The Board is selling media rights for the event from 2023 to 2027. There are four different packages in which e-auctions are held for 74 games per season, with the possibility of raising the number of games to 94 in the final two years.

There are four bundles in the auction. Package A is just for TV in the Indian subcontinent, whilst Package B is only for digital in the same region. Package C is for a limited number of games per season, whereas Package D is for all games — TV and digital rights — for international markets.

Disney, Sony-ZEE And Viacom 18 Are In Contention To Win The Media Rights

Earlier on Saturday, news agency PTI reported that Amazon had dropped out of the bidding, leaving the field to rivals such as Walt Disney Co., which owns the Disney-Star, and Indian business tycoon Mukesh Ambani’s Reliance Industries Ltd., which operates through Viacom18/Reliance.

“Four firms have been shortlisted for bidding as they filed their final bids and soon we will reveal the name of the winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee,” the agency quoted a source as saying.

Unlike the previous cycle, which was a closed bidding process in 2017, this cycle has an e-auction, a first in the IPL’s history. The difference is that the bidder now has the freedom to withdraw from the process at any time, which is considered transparent. The procedure is straightforward: either put a higher bid than the current one or exit. Industry experts, on the other hand, believe that bidders will need to do their homework to figure out how high they can go with their offers.

Also Read SL vs AUS: He Just Has To Bide His Time At The Moment – Australia Coach Andrew McDonald On Travis Head’s ODI Turn