Last Update on: August 11th, 2023 at 11:32 am
Former Indian skipper Virat Kohli is considered one of the most celebrated cricket personalities worldwide, with millions of followers across various social media platforms. Virat Kohli is the highest-earning Indian personality per post on the photo and video-sharing platform Instagram.
According to recent news reports, Virat Kohli charged an astonishing amount of INR 14 crore for each sponsored post he shared on Instagram in 2023. Football legend Cristiano Ronaldo is the highest-paid individual on Instagram, followed by Argentina football player Lionel Messi.
Virat Kohli Earns 11.45 Crore Per Post On Instagram
According to a report from Hopper HQ, Cristiano Ronaldo demanded a staggering USD 3.23 million, roughly equal to INR 26.75 crore, for each of his Instagram posts. On the other hand, Lionel Messi earned USD 2.56 million per post, which translates to about INR 21.49 crore per post.
Virat Kohli is the lone Indian representative on the global top 20 list. As indicated by the report, the 34-year-old batter charged USD 1.38 million for each post on Instagram, which equals INR 11.45 crore. He has a substantial follower base of 256 million on the social media platform at present.
Top 3 athletes in the world who earns most per post on Instagram in 2023:- (To Hopper HQ)
•Cristiano Ronaldo – 26.7 Crores.
•Lionel Messi – 21.5 Crores.
•Virat Kohli – 11.45 Crores pic.twitter.com/GQs9h4zeGv
— CricketMAN2 (@ImTanujSingh) August 11, 2023
It’s Still Shocking To Me – Mike Bandar
Mike Bandar, co-founder of Hopper HQ, expressed surprise at the remarkable growth of global superstars’ earnings on Instagram over the years.
“It’s still shocking to me that the annual money made on the platform increases every year. Yet, what fascinates me more is the consistent players at the top,” Bandar said.
“It’s apparent that the glitz and glamour of traditional celebrities still holds power over the new ‘influencer’ status. Ronaldo and Messi not only dominate the pitch, but also the digital sphere as it’s clear they personify the power of personal branding and the influence it holds over us ‘ordinary’ people,” he added.
Virat Kohli was rested for the last two ODIs and the ongoing T20 series against the West Indies. The right-handed batter will next be seen in action during the upcoming edition of the Asia Cup. His presence will be crucial for India in the ODI World Cup 2023, which will be held at home.