Rohit Sharma announced as Brand Ambassador for ICC T20 World Cup 2026

In a massive development, the International Cricket Council (ICC) chairman Jay Shah has announced the modern-day batting great and the legendary captain, Rohit Sharma, as the brand ambassador of the ICC T20 World Cup 2026.

This development was made official by the ICC Chairman, Jay Shah, at a special event on Tuesday, November 25, in the presence of several Board of Control for Cricket in India (BCCI) officials.

It’s my honour to announce that Rohit Sharma is the tournament ambassador - Jay Shah

After announcing it at the event, Jay Shah took to X to state that there would be no better representative for the event than the T20 World Cup 2024-winning captain.

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"It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka. There can be no better representative for the event than the winning captain of the 2024 @T20WorldCup, and a player who has been in all nine editions so far," the International Cricket Council (ICC) chairman, Jay Shah, wrote on X.

It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka.
There can be no better representative for the event than the winning captain of the 2024 T20 World Cup, and a player who has been in all nine editions so far. pic.twitter.com/muWh3mUflj

— Jay Shah (@JayShah) November 25, 2025

A two-time @t20worldcup champion, a record-setter across T20 World Cups and now the tournament ambassador for ICC Men's #T20WorldCup 2026 🤩

The one and only 𝑯𝑰𝑻𝑴𝑨𝑵 Rohit Sharma 😎 pic.twitter.com/iAoBJKoAC0

— ICC (@ICC) November 25, 2025

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From the bottom of my heart, I’d like to thank the ICC and Jay Shah - Rohit Sharma

The ICC T20 World Cup 2026 is set to be played from February 7 to March 8, 2026, across 8 different venues in India and Sri Lanka.

Legend Rohit Sharma, who is currently active only in ODI cricket at the international level, is the only Indian player to win two T20 World Cup titles - one as a player and one as captain.

Speaking about being named the tournament ambassador, Rohit Sharma said that he is delighted to become the first active cricketer to be appointed as an ICC brand ambassador.

“Good evening, everyone. From the bottom of my heart, I’d like to thank the ICC and Jay Shah. It’s a huge honour to be an ambassador of an ICC event. I was just told that no active player has ever been announced as an ICC ambassador, so this is a big privilege for me and a great honour as well. I’m very thankful and very grateful,” Rohit said.

Hopefully, we can create the same magic we created last year - Rohit Sharma

Rohit Sharma further said that he is hoping to see Team India recreate the 2024 magic and lift the ICC T20 World Cup 2026 trophy. He elaborated:

"Hopefully, we can create the same magic we created last year, even though it will be with a different bunch of boys this time. Winning an ICC trophy is a huge challenge. I’ve seen that personally over the years—I’ve completed 18 years in international cricket. I’ve been fortunate to win two recently, and two early in my career.

"But in the middle, there was a long drought where we couldn’t win an ICC trophy, and I know how desperate we were as players, as a team, and as management to get our hands on one. To finally come out and win those trophies felt really good. You can see the amount of happiness it brings to the country with the sport we play.

“Now, to sit on the other side and watch the T20 World Cup—having played all the World Cups and not being there—will definitely feel different. But I’m getting used to sitting at home and watching a few games. It’s different, but I’m enjoying it—whether it’s sitting at home or in the stadium watching the women win. I’ll come to that in a moment,” Rohit added.