The BCCI has managed to solve the problem of kit sponsorship for Indian men’s team ahead of the tour of Australia. The Indian team ran the risk of touring down under without a sponsor; however, Mobile Premier League Sports Association has stepped up timely. The BCCI has signed a three-year contract with MPL, beginning with the tour of Australia.
Mobile Premier League, which is India’s largest esports platform, is the new kit sponsor and official merchandise partner for the Indian team. The three-year agreement signed by the BCCI begins from November 2020 and will go on till December 2023 while the women and U-19 sides were also part of the deal for the new jerseys. MPL sports would also sell licensed team India merchandise and jerseys to fans at reasonable prices.
BCCI Secretary Jay Shah is looking forward toward working with young Indian brands like MPL as the kit sponsor for all Indian teams till 2023 as it leads them to a new frontier for the national side and sports merchandising. Jay Shah aims to provide the Indian cricket fans with high-quality jerseys and merchandise not only in India but also overseas.
“The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,” Shah told BCCI.tv.
“We are delighted to announce the dawn of a new era for Indian cricket” : BCCI President
President Sourav Ganguly is equally delighted as MPL begins its association with the Indian Cricket Board for all the Indian teams for the next three years. The former Indian captain remains optimistic the merchandises of MPL will have a wider reach amongst the staunch billion fans, who cheer for the Indian side.
“We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India,” Ganguly stated.