The Board of Control for Cricket in India (BCCI) has unveiled India’s leading education and learning app BYJU’S (Think and Learn Private Limited) as the official Team India sponsor. They will succeed the current sponsor Oppo from September 5 after the end India’s upcoming series against West Indies.
BYJU’s roped in as India’s sponsor
BYJU’s will take over all the associated sponsor rights from Oppo. The Chinese mobile company struck a deal with BCCI in March 2017, but now find the rights value to be extremely high and unsustainable, as per reports in Times of India. BYJU’s, an online tutoring firm founded in 2011 by Byju Ravindran at Bengaluru (India). In March 2019, it was the world’s most valued edtech company at $5.4 billion (Rs 37,000 crore). Bollywood star Shah Rukh Khan is the brand ambassador for BYJU’S.
BCCI CEO Rahul Johri seemed elated after striking a deal with the India-based company. He also thanked Oppo for their partnership with the Indian team. Johri also said that they and BYJU’s share a common vision and will want to take Indian cricket forward.
“On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate BYJU’S on becoming the new Team India sponsor. BCCI and BYJU’S share a common vision and together we will take Indian Cricket forward,” Johri said on BCCI website.
Also read: 10 Cricketers Involved In Sex Scandals
CEO and founder of BYJU’s, Byju Raveendran said that they are proud to associate with the Team India. He also spoke about the role cricket plays in every child’s development. Raveendran also added that alongside cricket, they also hope to inspire the billions of people.
“We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU’S has always recognised the critical role that sport plays in a child’s development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart,” Raveendran said.