D Sport Acquires the Broadcasting Rights for Nidhas Trophy

The Premium Sports TV channel by Discovery Communications India, D Sports acquired the broadcasting rights for the NIDHAS Trophy scheduled to commence from 6^th March 2018. The tri-nation series will feature India, Sri Lanka and Bangladesh and the tournament has been hosted in celebration of Sri Lanka’s 70^th year of independence.

The transaction of the tournament broadcasting rights was facilitated by Lagardere Sports, the marketing consultant of Sri Lanka Cricket for the Tri-Nation series. The tournament will be played in a round robin format with the three teams getting to play each other twice before the top two teams qualify for the final scheduled to be played on 18^th March 2018. All the matches in the tournament will be played at the R Premadasa Stadium in Colombo.

“We are delighted to partner with Sri Lankan Cricket board and showcase this important tourney to the cricket aficionados in India, said,” the Sr Vice President of and General Manager of South Asia, Discovery Communication India Karan Bajaj. “NIDAHAS Trophy 2018 will also mark the first time when the Men in Blue will feature live on DSPORT. This will give a further fillip to the channel and bolster our efforts to showcase world-class sporting events to our fans in the country,” he further added.