Harmanpreet Kaur secures two-year CEAT endorsement deal

The Mumbai-headquartered tyre-manufacturing giant CEAT has signed Indian women’s team all-rounder Harmanpreet Kaur, who subsequently became the first female cricketer to seal the association with a CEAT.

“The Indian Women’s Cricket team has been performing brilliantly over the years and we at CEAT strongly believe in supporting the sport,” the marketing VP for the CEAT Nitish Bajaj said in a release.

What made the prolific Harmanpreet to fetch the deal?

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The 27-year-old Moga-born Harmanpreet has been sensational particular in the 2017 Women’s ICC World Cup which saw her grabbing the eyeballs owing to the willow prowess.

For her brilliance, conferred for the Arjuna Award in August 2017, as the ground-breaking innings of unbeaten 171 against Australian women (Southern Stars) in the semi-final clash have further made ways easier for the prominent batter during her career.

First woman cricketer:

Following the burgeoning success, Harmanpreet has become the first professional from women’s cricket from India, in particular, to join hands with the CEAT Ltd.

Interestingly, Harmanpreet also became the first women cricketer to play for the Big Bash League Twenty20 franchise Sydney Thunders in 2016-17.

So, what’s the deal all about?

To be precise, the deal is about the bat in a bid to work on the marketing strategy while the flagship company has set the high aiming of availing the opportunities to target the Punjab-based cricketer.

“We are proud to sign Harmanpreet Kaur as our first women cricketer on board, who has been an inspiration to budding cricketers on and off the field,” Bajaj asserted.

Who’s used the CEAT insignia from India?

In the recent past, to add the value to the mega-company two international stars in the form of Ajinkya Rahane, Rohit Sharma alongside the 19-year-old Patna-born left-handed opening wicketkeeper-batsman Ishan Kishan has made the appearance on the field with seat bat.
Across formats, now Harmanpreet is going to use the CEAT logo on her bat.

Earlier, Harmanpreet was using the Gray-Nicolls insignia.

What had CEAT offered to cricket?

CEAT has expressed the great assistance to the cricket world which saw the ICC Ratings for the players by performances which further saw the partnership with the Indian Premier League for its Strategic Time Out proposal.

What Harmanpreet said on her association with CEAT:

Harmanpreet, who is excited about the fresh deal remarked she is pleased with the signing.

“I am delighted to be associated with CEAT that is already represented by icons of Indian cricket,” Harmanpreet said in a release and was quoted by PTI.

Showing her consistency with the bat, Harmanpreet has vowed to give her best while donning the national jersey.

“Taking the momentum of 2017 forward I look forward to putting in consistent performances for the team this year,” Harmanpreet maintained.

In our view, the women cricket in India has witnessed a sudden surge as professional cricketers have simultaneously availed the services to deliver on the field in particular.

Follow more about cricket news here: Cricket 2018