ICC World Cup 2019 Gave 350 Million Pound-Boost To UK Economy

It has been almost a year that the ICC World Cup 2019 concluded, but the giant figures just keep arising day in and day out. 2019 World Cup was won by hosts England, had an estimated economic impact of around 350 million pounds in the UK, the International Cricket Council (ICC) said on Tuesday.

The findings of an economic impact and benefits analysis have released been by The Sports Consultancy on behalf of the ICC. The results show that the tournament generated the amount through additional money spent in the host economy by event visitors and organisers as well as business to business supplier contracts and broader consumer spend.

More than half a million bed nights were generated with an income of 46.5 million pounds thanks to almost 650,000 out of town spectators, 128,385 of whom were international ticket buyers.

ICC World Cup 2019 Generated Huge Amount of Money:

ICC Chief Executive Manu Sawhney said: “The ICC Men’s Cricket World Cup 2019 was an outstanding success across all measures which is further underlined by this report and the significant contribution of 350 million pounds it has brought to the UK economy. This makes it one of the biggest sporting events in the UK in recent history.”

“ICC events provide a wonderful platform to connect more deeply with a diverse audience of hundreds of millions of fans and to aggregate audiences like never before even in our increasingly fragmented world,” he added.

London attracted the most direct economic impact of almost 65 million pounds, whilst semi-final venues Manchester and Birmingham attracted a direct economic impact of 36.3 million pounds and 29.7 million pounds respectively.

The live coverage of the event reached a global cumulative average audience of 1.6 billion viewers whilst digital video content netted over 4.6 billion views confirming the event’s position as one of the world’s most-watched sporting events.

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