PCB Forced To Settle To Sell Logo Rights For A Lower Price Ahead Of England Tour

The Pakistan Cricket Board (PCB)’s struggles have come to an end with regards to finding a sponsor ahead of the tour of England. While they have managed to chalk one out; however, it has not arrived as desired. According to a reliable source, the PCB has agreed to sign a deal with Transmedia for a much lower amount.

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The Pakistan national team and their support staff have already made it to England to feature in a bilateral series. They will lock horns with the Englishmen in three Tests and three T20Is, beginning on the 5th of August. The PCB announced a 29-member squad for the same, who are currently in a 14-day quarantine period.

Meanwhile, a source from the PCB claimed that Transmedia has offered 600 million rupees for a three-year-deal for the main logo on Pakistan’s jersey and kits. After facing several disappointments, the association decided to go ahead with the sponsor, signing a deal for 200 million rupees on a pro-rata basis. PCB has already been receiving 150 million rupees anually from Transmedia for being their associate sponsors.

“Transmedia has offered 600 million rupees for a three-year deal for the main logo on Pakistan team’s jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis,” the source stated as quoted by Outlook.com

“It is disappointing the way things have gone as far as marketing is concerned” : PCB

The representative further mentioned that it has been a struggle as far as marketing is concerned since the top-notch officials contacted various multi-national and top brand local consortiums. However, due to COVID-19 situation, they could not get the desired response.

“It is disappointing the way things have gone as far as marketing is concerned because the top officials had contacted different multi-national and top brand local companies to sell the logo rights but they didn’t get a good response due to the Covid-19 situation,” the source added.

Up till now, the apex body of cricket in Pakistan enjoyed a three-year deal with Pepsi worth $5.5 million for the logo on Pakistan’s jerseys and kits. The contract expired the previous month and the PCB decided against renewing it since they were offering only 30 per cent of the $5.5 million amount.

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