Indian Premier League (IPL) outfit Royal Challengers Bangalore (RCB) on Friday unveiled a new logo after sending fans into a frenzy with a series of promotional stunts on social media. Earlier this week, the Bengaluru-based outfit left everyone in surprise by taking down its Instagram posts and profile and cover photos from the social media handles, including Instagram, Twitter and Facebook.
Those actions drew surprised reactions not only from the fans but also from their star cricketers like captain Virat Kohli and AB de Villiers. While de Villiers expressed his surprise, Virat Kohli went as far as saying he was not informed about what was going on with the franchise social media handles and wondered if all was well with the franchise.
But all the mystery came to an end on Friday when the Royal Challengers revealed their new logo which features a lion. The franchise said it “embodies the bold and fearless attitude” of the 3-time finalists. There were speculations that the franchise might also change its name to Royal Challengers Bengaluru but it stuck with Bangalore.
And Virat Kohli had a hilarious reaction to the new logo. He took to Twitter to react to the team’s new logo ahead of the new season and wrote:
“LOGO ka kaam hai kehna,” before adding:
“Thrilled to see our new @rcbtweets logo. It embodies the Bold pride and challenger spirit that our players bring to the field. Can’t wait for #IPL2020 #NewDecadeNewRCB.”
Bold on the field when you play,
And now we just witnessed your word play 🙏
— Royal Challengers Bangalore (@RCBTweets) February 14, 2020
Speaking on the launch of the new visual identity, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore, said: “The elements in the logo is a commitment to continuously entertain and engage with fans who are the force behind Royal Challengers Bangalore.
“We believe a change in identity for the club was necessary to effectively live and breathe this vision and celebrate the passion for cricket and playing bold.”