Asia Cup 2023: Rs 25-30 Lakh For 10-Second Slot For Advertisers, Here's How Much Disney Star Will Earn During Asia Cup

Disney Star, the official broadcaster for the upcoming Asia Cup 2023, is reportedly set to earn a lucrative revenue from the tournament. The sixteenth edition of the competition is scheduled to be played from August 30 to September 17.

A total of six teams will be participating in the tournament which is the only continental championship in the game. The five Test-playing nations of the continent – India, Pakistan, Sri Lanka, Afghanistan, and Bangladesh – will be joined by Nepal who will be making their debut in the tournament.

In the first game of the tournament, hosts Pakistan will be taking on debutants Nepal in Multan. India, on the other hand, will be opening their campaign on September 2 against arch-rivals Pakistan. There is a possibility that India and Pakistan play thrice in the competition if both teams manage to qualify for the final.

Disney Star set for huge revenue during Asia Cup 2023:

And even if they don’t qualify for the final, Disney Star is going to earn a big revenue. According to a report in the Mint, the broadcasters are set to earn at least Rs 350 crore from the advertisers during the tournament. The report stated that the broadcasters already have sponsors such as Charged by Thums Up owned by Coca-Cola, consumer brands Amul, deodorant-maker McEnroe, and Nerolac Paint, and Berger Paints.

Other leading firms such as Jindal Panther, Samsung mobiles, MRF Tyres, and Maruti Suzuki will also advertise on the platform. Disney Star is also in negotiations with several other big brands ahead of the Asia Cup as well as the World Cup.

“Disney Star is doing smart selling of the Asia Cup, bundling with the ICC World Cup. For the Asia Cup, an advertiser can buy three packages: First, one of the India-Pakistan matches, along with matches with other participating countries; two, the second India-Pakistan clash, as well as the matches with other countries; and three, the entire tournament.

Big spenders, having committed to both the tournaments, will have lower outlay for the Asia Cup, but it will be a good warm-up for the World Cup,” a top executive at a media buying firm told the news outlet.

“Between sponsors and spot buyers, Disney Star will easily cross Rs 350 crore, which in the current market is not at all bad,” added the executive.

The report further revealed the spot rates. As per the report, the broadcasters are likely to make Rs 2-3 lakh for a 10-second slot on television for a match not featuring India while the amount will increase to Rs 25-30 lakh for the India-Pakistan clashes. And while the games will be shown for free on mobile phones, advertisers will have to pay ₹ 70-80 cost per thousand impressions.