Campa And Atomberg Technologies Become Official Sponsers For India Home Season 2024-26

The Board of Control for Cricket in India (BCCI) has announced the official partners for the India Home Cricket Season, extending until June 2026. Atomberg has signed with the BCCI and is poised to commence its partnership with the India vs Afghanistan T20I Series.

Campa Cola, the soft drink brand owned by Reliance Consumer Products, has also secured a multi-year agreement with the BCCI as an official central sponsor. The brand has committed to a two-year partnership with the board, covering all cricket series held in the country.

“The Board of Control for Cricket in India (BCCI) announced Campa and Atomberg Technologies as the official partners for the BCCI Domestic and International Season 2024-2026,” the board stated in its press release.

We Look Forward To Creating Memorable Experiences – Jay Shah

BCCI Secretary Jay Shah welcomed Campa and Atomberg Technologies as partners for the 2024-26 home season. He highlighted the collective vision for a successful and smoothly executed cricketing season as the driving force behind this significant partnership.

“We are thrilled to welcome Campa and Atomberg Technologies as our Official Partners for the 2024-26 home season. These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies. This partnership is a testament to our collective vision for a successful and seamlessly executed cricketing season,” Jay Shah said.

We Are Delighted To Welcome Campa And Atomberg – Roger Binny

BCCI President Mr. Roger Binny extended a warm welcome to Campa and Atomberg Technologies. He noted the alignment of their commitment to excellence with the BCCI’s values and anticipated collaboratively creating an unparalleled cricketing experience for fans.

“We are delighted to welcome Campa and Atomberg Technologies as our esteemed partners for the India Home Cricket Season 2024-26. Their commitment to excellence mirrors our own, and together, we look forward to creating an unparalleled cricketing experience for fans across the nation,” Roger Binny said.

As official sponsors in the preceding cycle, Dream11, ACC Cement, and Hyundai each contributed Rs 2.59 crore per match. In September 2023, SBI Life entered into a partnership with the BCCI as an official partner for the 2023-2026 domestic and international seasons.

Reliance Industries revived the Campa Cola brand in March of the previous year. Following this resurgence, Campa Cola expanded its presence in the Indian Premier League (IPL) by partnering with the Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH).

Atomberg joined as a fan partner with the Kerala Blasters for the 2022-23 edition of the Indian Super League (ISL). Atomberg took on the role of broadcast sponsor for major events, including the WTC Final 2023, the BGT 2023, and India vs West Indies T20I Series 2023.

Earlier this year, BCCI successfully secured over Rs 200 crore through four sponsorship deals, featuring Tata Group as the title sponsor for a five-year duration and three other companies as official partners for three years.

Also read: PAK vs NZ: Pakistan Cricket Board Announces Departure Of Foreign Coaches, Mickey Arthur, Grant Bradburn, Andrew Puttick