How Indian affiliates earn and scale with 1xPartners
Published - 21 Aug 2025, 09:24 AM | Updated - 22 Aug 2025, 09:30 AM
The 1xPartners affiliate program by 1xBet brings together people from diverse backgrounds, all united by a common goal — growth in digital marketing. In this article, three partners from India share their path and formula for success.
Shubham: from hosting industry to 100,000 FTD
Shubham has over 7 years of experience in digital marketing. Recently, his 8-person team shifted its focus from hosting to the gambling niche, especially working with 1xPartners.
“Honestly, I see myself working with this affiliate program for years to come. Reliable payouts, dedicated manager support, and the strength of the brand give me the confidence to keep scaling,” he shares.
Using SEO, targeted video content, and paid campaigns on Telegram, Shubham achieved 3x revenue growth in his first year — and now aims to reach 100,000 FTDs by the next IPL season.
However, not everything went smoothly at the beginning. “My first mistake was choosing the wrong niche. There was traffic, but there were almost no conversions,” Shubham recalls.
He initially focused on the Tamil Nadu League, confident that the regional tournament would attract Indian fans. He also noticed that many colleagues from competing affiliate programs were targeting this league as well.
The situation changed when the 1xPartners manager promptly shared analytics and advised on other events with higher conversion potential. Shubham rebuilt the strategy, and the transition yielded profits even during the off-season.
"Now I always listen to the recommendations from 1xPartners managers. Their expertise and analytics help me make decisions that work," he concludes.
Shubham's team is currently preparing to launch a cricket fan page and is actively testing social media, push notifications, and gamified activations.
Rahul: from experiment to serious business
Rahul didn’t plan on becoming a long-term 1xPartners affiliate — it all started as a YouTube experiment in 2021. Today, it is his primary source of income.
"I started for fun, and now it is my main job. I am also preparing to launch my project, a pilot content platform," he says.
Working alone, Rahul focuses on YouTube and Telegram, using a simple yet effective combination: useful content, promos, and contextual links. Rahul's videos explain how a particular product feature works, cover promo rules, and answer subscribers' questions. In addition to cricket events, he also reviews games such as Chicken Road, Aviator, JetX, and Crazy Time, which are rapidly gaining popularity in India. His approach combines an educational format with an entertaining one, making his videos appealing to both beginners and experienced players.
Over the past five years, his income has increased by 35%, and he has learned to avoid common mistakes, such as placing links without context, neglecting local niche regulations, skipping testing, and being impatient at the outset.
His future focus is to expand geographically, try new formats, collaborate with influencers, automate processes, and develop a sustainable, multi-channel system.
Kumar: it is more than just sharing a link
Specialising only in YouTube, 25-year-old Kumar and his three like-minded teammates have achieved a 50% increase in affiliate marketing income with 1xPartners over the past three years.
According to him, the key advantages of working with 1xPartners include strong brand trust backed by famous ambassadors, a user-friendly interface, fair weekly payouts, and large-scale promos, which greatly facilitate audience attraction. He also highlights the support from managers who assist with content creation, enabling his team to concentrate more on audience engagement rather than technical details.
Kumar's philosophy is to give users more than just a link.
“You need to work not just for money. Always stay consistent and deliver value to your customers; that's what builds trust,” he says.
Kumar began with videos on how to register and claim a welcome bonus, then moved on to tutorials on event selection, market understanding, and working with analytics. This approach helped him find an audience that values his practical advice and honest attitude.
Kumar's immediate plans include adding live streams and gamified elements to boost audience engagement.
Secret to shared success
The experience shows that success in affiliate marketing starts with the right partner. 1xPartners can boast:
- trust in the 1xBet brand, which has been well-known in India since 2016 and is backed by famous ambassadors, as well as large-scale marketing campaigns.
- transparent program and stable payouts - weekly, on time, with the option to withdraw earnings after just four referred players.
- professional support from managers who assist with content, analytics, and traffic strategy.
- flexible monetisation - from sporting events to games and promos.
Brand trust works in your favour, attracting audiences and making traffic acquisition easier. Meanwhile, the numbers speak for themselves: last week, the highest RS-model payout reached $36,996.76 — earned by just one partner in a single week.
1xPartners is where stability, transparency, and growth go hand in hand.
About 1xBet
1xBet is a globally recognised bookmaker with 18 years in the betting industry. The brand’s customers can place bets on thousands of sporting events, with the company’s website and app available in 70 languages. The official partner list of 1xBet includes FC Barcelona, LOSC Lille, La Liga, Serie A, European Cricket Network, Durban’s Super Giants, and other renowned sports brands and organisations. The company’s ambassadors in India are famous cricketer Heinrich Klaasen and actress Urvashi Rautela. The company has repeatedly been a nominee and recipient of prestigious professional honours such as IGA, SBC, G2E Asia, and EGR Nordics Awards.
