IPL Media Rights Auction: IPL Expected To Be The Second Most Lucrative Global Sports League, With A Match Fee Of $12 Million
Published - 12 Jun 2022, 01:10 PM | Updated - 23 Aug 2024, 12:08 AM
On the eve of the e-auction for the Indian Premier League’s (IPL) five-year media rights, the Indian cricket board is optimistic: currently ranked fourth in terms of “per match broadcasting fees,” the board expects the Indian Premier League to jump to second place.
Unfazed by Amazon’s late pull out from the increased race, which still includes old-hand sports broadcasters Disney Star, Sony, Zee, and the entrance of new Viacom-Reliance, Board of Control for Cricket in India (BCCI) secretary Jay Shah has said that if the rights go at the starting price, the capitalization of cricket’s largest event would have taken a significant step.
“At the moment, an NFL game expenses a broadcasting company about $17 million, more than any other sports league.” This is preceded by EPL at $11 million, and MBL is approximately the same. We received $9 million through one IPL game during the previous five-year cycle.”
“At this moment, based on the current minimum base price, BCCI will be compensated $12 million per IPL match. That’s a huge step forward for Indian cricket on the global stage. We will indeed be just below the NFL,” Shah told The Indian Express, referencing a BCCI research on global sports leagues.
This will be the BCCI’s second straight bonanza from their five-year cycles. Back in 2017, Star India purchased the overall IPL rights for around $3 billion, an extraordinary total value for a cricket deal at the time.
‘IPL media rights this time are divided into four categories:
The BCCI chose an e-auction for “better price discovery,” according to Shah. The potential buyers will be continuing to follow the bidding war online using this method, for each bid demonstrated on their screens at the same time. The name of the potential buyer will be disclosed only after a winner has been determined. “It also continues to keep the process transparent,” Shah added.
This time, media rights are divided into four categories: Package A includes Indian subcontinent television; Package B includes digital space; Package C includes a special bouquet of important matches, and Package D includes international rights.
The special bouquet, which contains weekend games, playoffs, and the championship game, is anticipated to undercut the exclusivity of Packages A and B. Shah stated that it was done for the IPL to have more broadcasting partners.
With Reliance’s Voot, Disney’s Hotstar, Zee, and Sony’s OTT platforms already competing for viewers’ attention, the digital rights bid may even outnumber the television bid this time.
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