RCB's main sponsor leaves after stampede incident; how will they pay Virat Kohli's salary?
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Royal Challengers Bengaluru, owned by Diageo after it took over United Breweries Limited, signed a three-year sponsorship deal with Qatar Airways as title sponsors in the Indian Premier League. This was an INR 75 crores deal marked between the two, which had finally ended after its three-year stint in 2025.
The world-class global airways brand has been a reputable organization in partnership with the side. In terms of global reach and brand value, the two were a perfect blend, since RCB has one of the top fan bases among franchise teams in the game of cricket.
The Qatar Airways logo that was engraved on the vests of the RCB players marked a huge publicity stunt for them; however, this is the end of the wonderful journey, as no reports of further collaboration have been made yet.
RCB x QATAR AIRWAYS
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- The 3-year deal of INR 75 Crores had ended.
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Other Top Brands associated with RCB in the IPL
RCB has had an immense legacy in the IPL, and despite their trophy cabinet being empty for the previous 17 seasons, they have drawn the attention of several big companies as their principal or associate partners over the course of many years.
Principal Partners:
1. KEI Wires & Cables
2. Birla Estates
3. Jio
Associate Partners:
1. PUMA
2. boAt
3. Confirmtkt
4. Nothing
5. EbixCash
6. Nippon Paints
Official Partners:
1. Kingfisher
2. bigBasket
3. Royal Challenge
4. JioCinema & Disney+ Hotstar
5. Bisleri
6. Dream11
7. Alliance University, Navi UPI, Manipal Hospitals
8. Seiko Prospex, Hero Cycles, ITC Master Chef, Scapia, and Furlenco
9. On Optimum Nutrition, SPinner, Boldfit
10. Amul, ARL Tyres, Kotak Life, NVY, Navitas Solar, Hangyo, Spitze, Pexpo, KPT Pipes
11. Third Wave Coffee, Town Bus Snacks, Alstone, White Gold
12. Merino Laminates, Red FM, Radio City 91.1, 94.3 Radio One
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Why do brands love RCB as a franchise?
The Royal Challengers Bengaluru is far more than just a cricket team; it is a brand in itself. The craze of RCB has already been witnessed after they won their maiden IPL trophy, as the overflow of fans spotted was just a glimpse of how big RCB's fanbase is.
The presence of their legendary batsman, Virat Kohli, is what gears up franchises to sponsor RCB in the IPL. Now they will have the highest brand value, having won the trophy as well.
Virat Kohli's unmatched aura has mass appeal to all the major brands. Every brand is well aware of the team's immense following on the digital platform, which makes them easily available to the youth. Lastly, the lifestyle of Bangalore people attracts premium and digital brands easily.
RCB is still unsure after handling the Stampede situation
After the IPL final between RCB and the Punjab Kings, which the Royal Challengers won and claimed their first-ever IPL title, a victory celebration followed. During the celebrations, it led to immense mismanagement, as a result of which it led to a bad stampede situation, leading to the death of several individuals.
The monetary compensations have been announced by both the Royal Challengers Bangalore management and the Karnataka State Cricket Association as well. However, the BCCI is yet to take any action against the stampede situation, with the danger of a ban looming over them.
