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On Friday, JioStar mentioned that they have recorded significant growth in the IPL viewership across formats and screens in this season. The viewership has reached to it highest ever combined reach of 1.1 billion through televisions and digital platforms.
The 2026 season is approaching its last phase of the group stage, with multiple teams still in the race. Because of the ups and downs in the points table, and multiple teams are still in contention for the play-offs, the league has turned more interesting than before.
The intensity in IPL 2026 attracted more viewers
The intensity in the title race has elevated the combined viewership as well across the screens. In easy words, cricket fans across the nation are watching this year's tournament in record numbers. Because of the telecast through regional languages, fans from various parts of India are now linked with the franchise tournament well through TVs and digital devices.
The increase in the combined viewership through the JioStar platforms is now well covered through media reports and through other social media content.
JioStar recorded growth in multiple parameters
According to the Economic Times, the linear television viewership is on track to cross the 500-million mark, while the digital reach has increased by 15% in comparison to the previous season’s stats. Along with the increased viewership, the average watch time has also increased by a significant rate. The watch time has increased by 7%.
It is formed the a sharp growth is observed in the Connected TV (CTV) consumption as well. The reach through the CTV has risen by 25%, and watch-time is up by 20%, regional language watch-time witnessed a 42% jump over the previous season.
“What stands out this TATA IPL season is the consistency of fan engagement right through the league stage across JioStar platforms. The competitive intensity has driven a week-on-week climb in reach, which shows how strongly the tournament is resonating with fans across screens.
"As the race to the playoffs intensifies, JioStar continues to be the unmatched platform for bringing together scale, emotion, and relevance for all our stakeholders,” Anup Govindan, the Head of Sales of JioStar – Sports, has said in an official statement.
The company got benefits through sponsorship as well
A key highlight of this season has also been the diversity and breadth of advertiser participation. On digital, 22 sponsors have partnered with JioHotstar and 16 have come on board Star Sports Network for linear TV, spanning a compelling mix of legacy Indian brands and new-age, technology-led platforms.
A wide mix of established and emerging brands among associate sponsors, and as many as 125 new advertisers compared to last season, highlights the growing importance of TATA IPL as a platform that delivers both national scale and category-wide relevance, the company informed through an official press release on their official website.
"The continued surge in viewership and engagement reaffirms JioStar’s position as the definitive home of sports, as the tournament continues its march towards becoming the biggest season in the league’s history. Data for 43 matches on LTV, 49 on digital," the official release concluded.
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