The recently concluded ICC Women’s T20 World Cup was one of the success stories concerning female cricket. The successful campaign is sure to witness women’s cricket touching new heights. Among the many milestones recorded during the tournament and the final, the consumption rose to a staggering 5.4 billion minutes contrary to the 2018 edition, when it was 1.8.
The official broadcasters Star Sports released the record of 5.4 billion, which is an unprecedented amount of growth. The tournament decider between the hosts Australia and India boasted of 9.9 million average viwership, the highest for a Women’s T20 game. The final at the Melbourne Cricket Ground recorded an attendance of 86174 fans where Australia beat India by 85 runs to lift their fifth trophy in the format.
Event soars across social platforms too:
The competition also generated 1.3 million interactions over social platforms, which was 5.2 times more than that of witnessed during the 2018 edition. The overwhelming success of the tournament has also called for several former and current players to encourage the women’s IPL to be initiated. The response from fans would also prompt several females across the world to take up the sport, more importantly fueling the growth of women’s cricket in India.
Star Sports, which launched a campaign, #TakeOnTheWorld, featured Shafali Verma. The 16-year old took the tournament by storm through her swashbuckling display for India at the top of the order. In five games, she smashed 163 runs at a strike rate of 158.25. Shafali’s failure at the final saw her heartbroken and succumbing to tears as she could make only two runs from three deliveries.