ICC Cricket World Cup 2019: ICC Releases Cinema Screening Rights ITT

ICC Cricket World Cup 2019: ICC Releases Cinema Screening Rights ITT

The International Cricket Council (ICC), on Monday (August 27), released an Invitation To Tender (ITT) for LIVE Cinema Screening Rights to the ICC Cricket World Cup 2019.

The ICC is leaving no stone unturned to make the upcoming World Cup a great success. The event is well on course to be the world’s biggest cricket carnival ever.  England will take on South Africa in the opener on May 30, 2019, at The Oval in London.

In addition, the tournament will last for 45 days with 48 matches to be played. India will start their campaign against the Proteas on June 5.  The format for the 2019 edition will see 10 best teams in the world going head-to-head in a round-robin format. The tournament will culminate with the fifth final at the iconic Lord’s Cricket Ground on July 14.

And to make sure that the hype lives up to the expectations, the ICC is taking all the possible measures. In the latest step, the governing body has asked the established cinema chains, individual cineplexes and theatres to submit proposals for regional or worldwide rights of the event. Media rights agencies may also bid to syndicate the rights on behalf of the ICC.

“The ICC Cricket World Cup 2019 is the pinnacle of ODI cricket and provides the ICC and the world of cricket with an opportunity to engage with existing and new fans across different platforms, ensuring greater access to the sport and one of its biggest events,” said Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital.

“Cinema screenings offer a unique opportunity to diversify the coverage of ICC Cricket World Cup 2019 and engage with families and other fans, in a social environment where the purpose is to enjoy watching cricket and be entertained.


ICC Cricket World Cup 2019: ICC Releases Cinema Screening Rights ITT


“We are looking forward to partnering with interested parties, around the world, and connecting with existing fans and a whole new audience of cricket followers,” she added.

Meanwhile, the World Cup trophy has started its tour from the ICC headquarters in Dubai on Monday, 27. The trophy will travel  across five continents, 21 countries and over 60 cities which will allow fans around the world to get up close to the coveted prize.


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