Since its inception in 2008, the Indian Premier League (IPL) scaled greater heights with every season being played. This time around ‘IPL’ becomes the most searched word over the internet with a keyword volume of staggering 1.8 million.

One of the largest sporting extravaganzas in the world, the lucrative IPL grabbed all the headlines.  Earlier, the broadcast rights were sold at a whopping amount of over INR 16,000 crore to Star Network.

According to a report produced by Search Engine Optimisation (SEO) and search analytics software, SEMrush, the search volume for keyword “IPL” was close to almost two million.

IPL 2018, IPL Auction, IPL 11, Jalaj Saxena, Hunuma Vihari
The Indian Premier League is cricket’s marquee event since its inception in 2008. Photo Credit: IPL.

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IPL’s keyword volume increased manifolds this year:

The software provides intelligence data, including website traffic information. Keywords projected AdWords spend, and other SEO-related data.

Also, the SEMrush’s research, which looks in detail for online user owing to the behaviour of 192 million viewers, before coming up with this data.

Further, the keyword “IPL” has more than 22,520,00 related keywords. It is learnt that the IPL keyword volume in April 2017 was 823,000. In April 2018, it has risen to 1.8 million, said a statement.

Shahrukh Khan, Kolkata Knight Riders
Shahrukh Khan with the IPL Trophy. Image Courtesy: Twitter.

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When it comes to big-ticket events like IPL. Marketers get only one chance to create a campaign that perfectly targets their audience in the context of that event,” commented the Regional Marketing Manager- India, SEMrush, Rohan Ayyar, according to IANS.


This means they should rely on hard data more than intuition when developing creatives and crafting the right brand message,” continued Ayyar.


Data lets us analyse what worked in the past. As well as upcoming trends, and gives us a better shot at connecting with customers,” concluded the Regional Marketing Manager of SEMrush.