IPL 2018 Grand Finale Breaks Viewership Record of Previous Edition

Indian Premier League’s (IPL) 2018 edition final between Sunrisers Hyderabad (SRH) and eventual winners Chennai Super Kings (CSK) earned 55.6 million impressions on TV across the country.

As per the reports of Broadcast Audience Research Council (BARC), there is a 41 percent increase from last year impression of 39.4 million.

According to the study, the mega final was seen by an audience above the age of two years. However, IPL final was telecasted by 17 television feeds of the official broadcaster Star Sports and DD Sports respectively.

IPL 2018 turned out to be a grand successful story:

Consequently, Star India has made the most revenue from the eleventh edition of the domestic professional Twenty20 league. The official broadcaster had aired the final of the tournament in eight different languages across 17 different channels.

The channels that telecasted the final were Star’s Hindi general entertainment channel, Star Plus, and movie channel Star Gold.

Moreover, the IPL was telecasted in Hindi, English, Tamil, Telugu, Bengali, and Kannada and the final was aired in two additional languages; Marathi and Malayalam.

Meanwhile, there was overall 15 percent increase from last year in the total viewership of the 11th season of the IPL. There were 1.4 billion views in this season, whereas, the previous season had reached 1.2 billion viewers.

This season, the T20 league fetched better results. Thus, the 11th season of the cash-rich league was once again a success story in the Indian cricket folklore.

In fact, Hindi channels were able to get more revenue for the Star Network. Hindi channels secured 54% of viewership while English channels bagged 24% of viewers.

In the recently-concluded IPL, the other distinct language channels took the rest 22 percent in the viewership list.