The digital and mobile entertainment platform of India, Hotstar created a burgeoning record by setting a global live streaming trend during the final of the recently concluded Indian Premier League (IPL).
It was broadcasted on 27th of May 2018. The match was eventually won by the Chennai Super Kings (CSK) while riding on a sensational century by opener Shane Watson. It was Chennai’s 3rd title in nine years.
Meanwhile coming back to the main topic, the match between the Super Kings and Sunrisers Hyderabad (SRH) attracted 10.7 million viewers to the platform. Hotstar announced the staggering numbers after the conclusion of the tournament.
Meanwhile, it must be noted that it was the fifth time Hotsar streamed the annual tournament live.
The feat was finally achieved in the final moments of the match. For the majority of the match, Hotstar attracted around 5-6 million people.
Eventually, when the match reached to the fag end, the viewership reached 10 million marks. Hotstar broke the record of most viewers. Earlier, in the first qualfier, the viewership reached 8.2 million.
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The first qualifier was also between the Super Kings and Sunrisers. Hotstar was already the largest streaming network in India before the start of the tournament.
The platform reportedly achieved INR 100 core of subscription revenue. As per fresh reports, Hotstar earned around INR 350 crore in advertising the revenues during the tournament. It made this season the most profitable one.
The tournament was the best in terms of a cricketing standard:
Even considering the standard of cricket, this tournament was by far the best. There were some exceptional individual performances all through the tournament. Perhaps, Watson’s knock in the final is the greatest ever.
The tournament attracted viewers from all over the world and during the final, it went to a whole new level.
There were quite a few surprises in the tournament. The most prominent of them all remains the performance of Mumbai Indians (MI), who came into the tournament as defending champions. They did make a comeback towards the later stages of the tournament.
However, their defeat at the hands of Delhi Daredevils (DD) in their final group game prevented them from making the playoffs.
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