IPL 2020: The Mid-Season Comprehensive Social Media Numbers That Portray How The Tournament Has Lifted The Mood Of The Nation

The Indian Premier League (IPL 2020) has been a blockbuster competition so far. With the year 2020 bringing in a lot of catastrophes, IPL 2020 has set the tone for the global revival of sporting actions and set new benchmarks with the quality of sport being played in the tournament so far. Off the field too, the IPL Governing Council has managed to stage the tournament perfectly.

One aspect of the franchises and the competition that has gone all the more unnoticed has been their social media handling. IPL’s official social media accounts and the franchise’s accounts have been buzzing all this while and now a mid-season report by Rank Me has surfaced that just goes on to show how celebratory an event IPL 2020 has been in the first half of its execution.

IPL 2020: The Mid-Season Comprehensive Social Media Numbers That Portray How The Tournament Has Lifted The Mood Of The Nation

Chennai Super Kings (CSK)

Chennai Super Kings have a total following of 5.9 million people on Twitter and the engagement on Twitter has been 1 million so far. On Youtube, the franchise has a subscriber base of 9,72,000 people whereas, the viewership has been 111 million. On Instagram, Chennai Super Kings have a following of 5.5 million people with 16.8 million being their engagement so far. On Facebook, there are a total of 12.5 million followers of CSK with an engagement of 410.10 million.

They have been mentioned on the internet for a total of 92.8 thousand times ever since the inception of this year’s IPL with 47.9 million engagement and 30.5 million social media interactions.

Delhi Capitals (DC)

Delhi Capitals have had a wonderful season so far on the field. They have emerged as one of the most complete franchises in this year’s tournament. Off the field, their social media numbers have also been spot on. On Twitter, they have a total of 1.4 million followers and their engagement has been 1,29,300 on the platform so far. On Youtube, they have a total of 1,36,000 subscribers with a viewership of 15 million.

On Instagram, they have a total of 1.4 million people as their followers and their total engagement on the platform has been 4.1 million. On Facebook, Delhi Capitals have a following of 5.5 million and they have generated a viewership of 166.9 million. They have been mentioned on the internet for a total of 15.2 thousand times ever since the inception of this year’s IPL with 7.3 million engagement and 6.7 million social media interactions.

Kings XI Punjab (KXIP)

Kings XI Punjab have had a very poor outing this season so far. Even after playing good quality cricket for the majority of the tournament, they have lost games in the most crunching of times. On Twitter, Kings XI Punjab have 2 million followers with 169.2 thousand engagement. On Youtube, they have a total of 151 thousand subscribers with 14 million viewership.

On Instagram, they have a total of 1.4 million followers with a summed up engagement of 1.5 million viewers. On Facebook, they have a fanbase of 8.4 million followers with a viewership of 74.4 million. They have been mentioned on the internet for a total of 24.8 thousand times ever since the inception of this year’s IPL with 7.3 million engagement and 5.7 million social media interactions.

Kolkata Knight Riders (KKR)

The Kolkata Knight Riders have had a decent start to the tournament this year as they are currently on the third spot in the IPL 2020 points table. They started on a low but have regained their form in the last couple of matches. On Twitter, KKR has 4 million followers with an engagement of 92.6 thousand. On Youtube, they have a subscriber base of 383 thousand with a viewership of 48 million.

On Instagram, the franchise boasts of 1.7 million followers with 2.8 million engagement. On Facebook, the franchise has 16 million followers with 308.8 million viewership. They have been mentioned on the internet for a total of 71.6 thousand times ever since the inception of this year’s IPL with 41.6 million engagement and 26 million social media interactions.

Mumbai Indians (MI)

Mumbai Indians, quite in tandem to their reputation, have had a glorious run in this year’s Indian Premier League. They are currently leading the IPL 2020 points chart with 5 wins in 7 games so far. On Twitter, they have a total of 5.6 million followers with an engagement of 596.8 thousand. On Youtube, they have a subscriber base of 424 thousand with a viewership of 76 million.

On Instagram, they have a following of 5 million people with an engagement of 13.7 million. They have a total of 13.2 million followers with a viewership of 403.7 million. They have been mentioned on the internet for a total of 59 thousand times ever since the inception of this year’s IPL with 40.7 million engagement and 19.6 million social media interactions.

Rajasthan Royals (RR)

Rajasthan Royals started the tournament on a brighter note winning their first two games of the tournament consecutively. However, ever since then, they lost 4 games on the trot and looked all set to be eliminated from the tournament. However, they bounced back in the last game and registered their 3rd win of the tournament. On Twitter, Rajasthan have 1.1 million followers and the total engagement has been 64.4 thousand. On Youtube, they have a total of 175 thousand subscribers with a viewership of 28 million.

On Instagram, they have a total of 1 million followers with an engagement of 1.5 million. On the other hand, they have 4.1 million followers on Facebook with 114 million viewership. They have been mentioned on the internet for a total of 25.8 thousand times ever since the inception of this year’s IPL with 5 million engagement and 3.6 million social media interactions.

Royal Challengers Bangalore (RCB)

Royal Challengers Bangalore have looked a different side altogether in this year’s IPL. They have won matches comprehensively this year and are all set to seal a playoff spot. On Twitter, they have a total of 3.6 million followers with an engagement of 1.2 million. On Youtube, they have a subscriber base of 650 thousand with a viewership of 129 million.

RCB have a total of 4 million followers on Instagram with an engagement of 6.8 million. On Facebook, the franchise boasts of 9.1 million followers with a viewership of 144.9 million. They have been mentioned on the internet for a total of 200 thousand times ever since the inception of this year’s IPL with 91.2 million engagement and 14.7 million social media interactions.

SunRisers Hyderabad (SRH)

SunRisers Hyderabad have had a disappointing start to the tournament this year as per their standards as they have won 3 and lost 4 games in this year’s edition. On Twitter, Hyderabad have a fanbase of 5.7 million followers with an engagement of 172.8 thousand. On Youtube, they have 259 thousand subscribers and viewership of 31 million.

On Instagram, SunRisers Hyderabad have a fan following of 1.5 million with an engagement of 2.2 million. On Facebook, the franchise has a follower list of 5.9 million with a viewership of 93.7 million. They have been mentioned on the internet for a total of 25.6 thousand times ever since the inception of this year’s IPL with 7.6 million engagement and 5.5 million social media interactions.

Twitter: Chennai Super Kings and Royal Challengers Bangalore have the best engagement rates on Twitter than other teams. Kolkata Knight Riders have the highest followers on the platform. Delhi Capitals and Rajasthan Royals have the highest share of Tweets posted.

Instagram: Rajashtan Royals, Delhi Capitals, and Kings XI Punjab have posted the most on this platform. Chennai Super Kings and Mumbai Indians have the best engagement rates on Instagram. Teams with more followers are posting less than teams with fewer followers.

Facebook: Chennai Super Kings and Mumbai Indians are the only two franchises to have generated more than 40 million views in the last 3 months. Facebook wins the race against Youtube in terms of the viewership generated.

Kolkata Knight Riders and Royal Challengers Bangalore have the best positive mentions with Chennai Super Kings following them in third place.