Pakistan Super League Seals 358% Rise for New Broadcast Deal
The Pakistan Super League has secured a whopping 358% rise for their new broadcast deal. The new deal will be applicable from 2019 to 2022. The new contract includes TV and digital streaming rights. In fact, the new contract is worth $36 million. Blitz Advertising and Techfront beat the five other bidders to claim the rights.
The other bidders were Pakistan’s state channel Pakistan Television (PTV) and Ten Sports. Ten Sports also holds the rights for Pakistan International cricket.
Techfront is located in Chennai and they own the digital site Cricketgateway. They had also shown the telecast of Pakistan Super League in the previous two seasons.
“We have successfully exceeded our targets for the new PSL broadcast and live streaming rights,” Ehsan Mani, the PCB chairman, said. “I would like to congratulate and thank Blitz Advertising and Techfront for partnering with us once again. This is a time-tested partnership and our joint objective, for the next three years, is to ensure that the PSL continues to grow in terms of fan engagement.”
In fact, the rights were initially valued at $41 million. However, the drop in Pakistan rupee as compared to the US Dollar has made it drop to $36 million.
Meanwhile, the Pakistan Super League will begin from 14 February. The reigning champions Islamabad United will lock horns with Lahore Qalandars in Dubai and would like to begin their title defence on a high.
In 2019 edition, 26 PSL matches will be hosted by Dubai whereas as many as eight matches will be played in Pakistan. It is a great deal for the Pakistan Super League and it would certainly help the Pakistan Cricket.