Paytm, an Indian e-commerce payment system and digital wallet company, has bagged the sponsorship rights of Team India’s international and domestic matches. Paytm will sponsor the team for the next four years, the BCCI announced on Wednesday (August 21). The company will pay the board INR. 326.80 Crores in the next four years.
Paytm will continue to hold the rights having first bagged them in 2015 with their previous bid being INR. 203.28 Crores.
“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket,” Rahul Johri, the BCCI CEO, said.
Mr Vijay Shekhar Sharma, Founder & CEO of Paytm, was also delighted with the new deal, saying:
“We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
India, meanwhile, are currently touring West Indies for a full-fledged series. Following the tour, India will return home for a busy home schedule. In the Caribbeans, India have already won the T20Is and ODIs. The Men in Blue are yet to lose a single match on the tour, having won the T20Is 3-0 and ODIs 2-0.
India will now take on West Indies in a two-match Test series, starting on August 22. The match will kickstart India’s campaign in the inaugural ICC World Test Championship. India’s home season will start when South Africa tour for three T20Is and three Tests from September 15.