Pepsi Rope In 87-year Old Charulata Patel For Their Ad Campaign
87-year old Charulata Patel has become an internet sensation after attending the game between India and Bangladesh earlier this week. She was seen blowing a horn and immediately caught the attention of the internet as many fans praised her energy and shared pictures of her on social media. The sight was one of the best of this tournament and has been praised not only by fans but also cricketers from across the world.
After the game, India stars Virat Kohli and Rohit Sharma had walked up to her to talk to her and seek her blessings. And now PepsiCo is looking to make the most of the elderly fans’ popularity. The beverage giants have roped in Charulata Patel for their swag campaign, according to Economic Times. PepsiCo is running the ‘Swag’ ad campaign for the ICC World Cup 2019 with the hashtag #HarGhoontMeinSwagHai. By bringing in Charulata Patel, the campaign may get a whole new dimension.
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“Pepsi is honoured to bring the story of the unassailable swag of Charulata Patel,” a PepsiCo spokesperson said. “Her passion for the game shows the world that age is no bar when it comes to living life in the moment.”
Mrs. Charulata ji was the woman of the match for me. Incredible to meet someone with such a lively spirit. pic.twitter.com/r9Kqmgl4lR
— Rohit Sharma (@ImRo45) July 3, 2019
Charulata Patel, meanwhile, recently revealed that Virat Kohli has also promised to arrange the tickets for her for India’s remaining games. Thus the fans are bound to see her for at least two more games. India have already made it to the semifinal. They will take on Sri Lanka on Saturday in their final league game.
Along with India, England and Australia have also made it to the last four. New Zealand look set to be the fourth team although their place will be officially confirmed once the game between Pakistan and Bangladesh gets over. Pakistan need to beat Bangladesh by more than 300 runs to better New Zealand’s net run-rate.
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