Team India Women’s cricketer Smriti Mandhana who came into prominence during the ICC Women’s World Cup last year has been named as the brand ambassador of Bata’s Sport Wear ‘Power’. The youngster who has inspired a lot of young girls to take up cricket seriously is among one of the most sought-after female cricketers in the country and has a big fan base. Mandhana struck twin centuries in the opening two matches of Women’s World Cup last year which won her lot of fame and accolades.
“When I was approached for Power, the first thing that clicked was their vision to enable more and more young Indians onto a path of fitness. It is a great privilege to be the brand ambassador for Power as it truly reflects my personal style and values,” Mandhana said.
“Any brand that fuels an active lifestyle in today’s world and helps people to overcome their inertia to start on a personal path to fitness is a brand that I would love to partner with,” she added.
Mandhana will start promoting the brand from this month itself. Country Manager of Bata India, Sandeep Kataria said, “Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honoured to have Smriti who has brought such glory to our country, as the face of brand Power.”
The Women’s cricketers are getting more accolades especially after a sensational performance in the World Cup last year where they narrowly missed out on winning the championship. The players have started getting vocal about more endorsement deals ever since then.
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