Virat Kohli, the current Indian captain and reigning No.1 batsman in the world, is the only cricketer to feature in the top-ten list of highest-earning athletes on Instagram during the lockdown period.
Ever since the lockdown was announced across the globe, cricketers, just like other sportsmen took to Instagram where they engaged with their fellow mates via live session. Kohli, who engaged with the likes of Kevin Pietersen, his Royal Challengers teammate AB de Villiers, Indian football captain Sunil Chettri and Bangladesh opener Tamim Iqbal, is at the sixth spot on the list as far as earnings via sponsored Instagram posts ate concerned.
The figures have been compiled by ‘Attain’ between the period of March 12-May 14 when the entire world was under a lockdown due to COVID-19.
According to the list released by Attain, the Indian superstar earned a whopping 379,294 pounds [Rs 36,404,638.12] through his sponsored posts, raking up a barely believable 126,431 pounds [Rs 12,088,067.91] per post.
Virat Kohli is sixth in the list which is headed by Cristiano Ronaldo
Topping the list is football legend Cristiano Ronaldo, whose estimated earning is around 1.8 million pounds while Lionel Messi, Argentina and Barcelona FC superstar and PSG and Brazil’s Neymar found themselves at the second and third spot with estimated earnings of 1.2 million and 1.1 million pounds respectively.
Other members in the top-5 list include Basketball legend Shaquille O’Neal [583,628 pounds] and former English captain David Beckham, who earned 405,359 pounds via paid Instagram posts.
Zlatan Ibrahimovic, Swedish football legend [184,413 pounds], Dwayne Wade, former NBA star [143,146 pounds], Boxer Anthony Joshua [121,500 pounds] and Brazillian footballer Dani Alves, who earned around 133,694 pounds round off the top-ten earning list for sportsmen on Instagram during the lockdown phase.
Recently, Virat Kohli was also named as the only cricketer in the top-100 Forbes’ list of highest-earning athletes. Kohli’s estimated earning is 26 million US dollars and he jumped 34 spots from his previous position of 100 in 2019.
Kohli’s earnings from endorsement amounts to USD 24 million while 2 million US dollars comes from salary/winnings.