Once again Virat Kohli and MS Dhoni caught the headlines on Monday. They topped the list of cricketers, who were most-searched persons on the internet from 2015 to 2019. The stalwart players of the Indian team are the two most-searched cricketers on the Internet in the last five years for the on and off-field work.
A recent SEMrush study has tracked the number of times cricketers and cricket teams were searched globally. Data from the SEMrush research reveals that from December 2015 till December 2019, Virat Kohli was searched each month an average of 1.76 million times. MS Dhoni, Rohit Sharma, Sachin Tendulkar, Hardik Pandya and Yuvraj Singh were ranked second, third, fourth, fifth and sixth in the study, respectively.
Virat Kohli, MS Dhoni Are among the Seven Indian cricketers in the top 10 chart:
They were searched an average of 9.59, 7.33, 4.51, 3.68, and 3.48 lakh times each month, respectively. The SEMrush study analysed data from global searches. It means that all those players in the chart are not only the famous players in India but also in overseas. The research was made globally.
Apart from the seven Indian cricketers, Steve Smith, AB de Villiers and Chris Gayle are the other three cricketers who find a place in the top 10 chart. Despite cricket being by far the most popular sport in India, global searches for the England cricket team exceeded those for the Indian cricket team. The former was searched an average of 3.51 lakh times and the latter an average of 3.09 lakh times.
West Indies, Pakistan, Australia, Bangladesh, South Africa, New Zealand and Sri Lankan teams were ranked third, fourth, fifth, sixth and seventh respectively.
“We’ve elegantly captured the pulse of Cricket globally. While our study was global, it is more relevant to India than any other country. Indians worship Cricket and are certainly the majority of those searching for Cricketers and teams online. The only real surprise in our study was that the over the period studied, the England Cricket Team was searched more frequently than the Indian Cricket Team.”
”Certainly, the number of Indians searching for Cricket online exceeds the number of Englishmen doing the same; the implication is that Indians are eagerly following the English Cricket Team. For manufacturers, Indians interest in the England Cricket Team presents a valuable marketing opportunity. Sporting goods, apparel, and merchandise associated with England and its Cricket team are likely to capture the attention of Indians; more so than goods associated with other sports teams besides India”Mr. Fernando Angulo, Head of Communications, SEMrush said.