Wolf Blass has become an official Wine Partner of the world cricket governing body International Cricket Council’s 2019 Cricket World Cup and the ICC World Twenty20 in Australia in 2020.
The news was announced by the ICC on Tuesday (June 5). It was about their three-year association with the Australian leading winemaker Wolf Blass. It was a good decision taken by the ICC given the fact that Blass is a leading wine export company.
The long-term global deal is seen as a bright thing. Blass was awarded as the International Red Winemaker of the year three times.
“As one of the world’s most celebrated sports, we’re delighted to partner with Wolf Blass, one of the world’s most celebrated and awarded wineries. The global reach of the ICC’s events means we can provide Wolf Blass with an outstanding platform to showcase the breadth of their portfolio,” the ICC General Manager Campbell Jamieson said in a release.
Meanwhile, the Deputy Chief Marketing Officer of Wolf Blass Angus Lilley said,
“Wolf Blass is pleased to be the Official Wine Sponsor of the ICC Cricket World Cup in a partnership that extends globally,” he asserted.
“The success of the partnership last summer in the UK at the ICC Champions Trophy. And the opportunities that lie ahead with the ICC Cricket World Cup and the ICC World T20 gives us the chance to cement a great partnership,” he added.
The history of Wolf Blass:
“Wolf Blass has a fantastic history aligning to a sport. It includes the 2015 ICC Cricket World Cup. And we’re looking forward to aligning again with one of the biggest events on the sporting calendar,” he added.
Before the start of the 2019 World Cup, Blass will release a limited edition labels. It will come in an association with the United Kingdom (UK) promotion.
Also, the event is slated to be held in July. In addition, it will also give the fans a chance to win tickets, for the World Cup final.