Women's T20 World Cup 2020 Breaks All Audience Records

The Women’s T20 World Cup 2020 set new TV and digital records and becoming the most watched women’s cricket event ever, according to a release by International Cricket Council (ICC).

Over video views across ICC’s digital and social platforms

In a significant rise, the ICC T20 World Cup saw 1600% increase in viewing minutes in Australia with a 213% increase in India. It also saw over 700 million video views across ICC’s digital and social platforms to date.

“Across ICC’s digital and social platforms, fans have engaged in greater numbers than ever before with an unprecedented 701 million video views to date. This is a record for ICC women’s events with the previous best coming in 2017 for the Women’s Cricket World Cup, which netted a total of 100 million views from the whole event. Meanwhile, the official tournament social channels have attracted 34 million engagements and over 2 billion impressions with fans,” ICC said in a statement.

Group stage TV audience figures

The ICC in its statement also said that, through the ICC’s Global Broadcast Partner, Star Sports, and its Broadcast Partners the event has been shown in almost 160 territories across the world through live and highlights television coverage. Whilst the live digital coverage – simulcasts on mobile and other digital platforms like Hotstar in India and other parts of the world and channel apps such as Kayo in the host nation have been available globally – in over 200 territories.

“Continuing the TV viewership records, Australia’s opening game against India became the second most watched women’s match in Australia with a combined average audience of 448,000 across Fox Sports and the Nine Network. Whilst in India, where Star Sports are broadcasting India matches in five languages: English, Hindi, Tamil, Kannada and Telugu, the same game saw a reach of 20 million and average audience of 3.55 million which is 39% higher than the most watched match at the ICC Women’s World Twenty20 2018 edition,” the statement added.