BCCI's hunger for money exposed, ad slot rates for India vs Pakistan match leaked

India’s broadcasters have set high rates for both TV and digital platforms for the Asia Cup 2025, especially for matches between India and Pakistan. Sony Pictures Networks India (SPNI) has priced television ad slots for India’s games at ₹14–16 lakh for every 10 seconds, according to The Economic Times.

India are in Group A with Pakistan, UAE, and Oman for the Asia Cup 2025, which will be played in the T20 format ahead of the 2026 T20 World Cup. After the group stage, the top teams will advance to the Super Four, with the best two sides competing in the final. India could face Pakistan in the knockout stages.

India-Pakistan Asia Cup 2025 Clash Surges Ad Rates to Record Highs

The Asia Cup 2025 will be broadcast on Sony Sports Network and live-streamed on SonyLIV. Sony Pictures Networks India has revealed premium ad packages across both TV and digital platforms.

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On television, advertisers can opt for co-presenting sponsorship at ₹18 crore or associate sponsorship at ₹13 crore, while spot-buy slots are priced at ₹14–16 lakh for 10 seconds.

A complete spot-buy package covering all India and non-India games comes to ₹4.48 crore, with India–Pakistan matches priced at ₹16 lakh per 10 seconds.

For digital, SPNI’s Co-presenting and Highlights Partner packages cost ₹30 crore each, while the Co-powered-by package is priced at ₹18 crore. 30% of the digital inventory is reserved for India’s matches, and ad rates vary for pre-rolls, mid-rolls, and connected TV depending on the game.

Asia Cup 2025 Ad Packages and Rates on TV and Digital Platforms

Ad packages on TV

• Co-presenting sponsorship: ₹18 crore

• Associate sponsorship: ₹13 crore

• Spot-buy package (all India and non-India games): ₹16 lakh per 10 seconds, or ₹4.48 crore

Digital deals on Sony LIV

• Co-presenting and highlights partner: ₹30 crore each

• Co-powered-by package: ₹18 crore

• 30 % of all digital ads are reserved for India matches

Ad rates by format

• Pre-rolls: ₹275 per 10 seconds (₹500 for India games; ₹750 for India-Pakistan)

• Mid-rolls: ₹225 (₹400 for India games; ₹600 for India-Pakistan)

• Connected TV ads: ₹450 (₹800 for India games; ₹1,200 for India-Pakistan)

Eight Teams to Battle in 19 T20 Matches at Asia Cup 2025

A total of eight teams will compete in 19 T20 matches in the Asia Cup 2025, scheduled from September 9 to 28, with Dubai and Abu Dhabi as hosts. India will open their campaign against the UAE on September 10 in Dubai, and their final group match against Oman will be in Abu Dhabi on September 19.

The highly anticipated India-Pakistan clash is set to be played at the Dubai International Cricket Stadium on September 14. The Super Four stage will feature one match in Abu Dhabi on September 22, while the remaining five games and the final on September 28 will be held in Dubai.

The tournament’s sponsors include DP World as the title sponsor, global sponsors Wonder Cement, Spinny, and Groww, and official partners Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone.

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