Disney Star put in the winning bid for ICC’s media rights which includes both TV and Digital Rights for the Indian market. It includes the rights to broadcast all ICC men’s and women’s matches on a 4-year-deal (2024-27).
The council started the bidding on August 26, Friday, and it was completed the process was completed after ratification by ICC’s board. As per ESPNcricinfo’s report, the rights went for $1.44 billion.
“Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle, continuing the impressive growth and reach of cricket,” an ICC release said.
There were several packages with one each for TV and Digital and both categories were treated separately in men’s and women’s. Disney Star is believed to have beaten bids from Sony, Viacom, and Zee.
“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years, which has delivered an outstanding result for our Members and will support our ambitious growth plans,” ICC chairman Greg Barclay said in a statement. “They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.”
“Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game.”
“Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision, so I’m incredibly excited by the size of the opportunity ahead,” Barclay went on to add.
K Madhavan, country manager and president, Disney Star, said, “The extension of the ICC rights adds to our strong portfolio of cricket properties, which also include the television rights for IPL (2023-27), digital rights to Cricket Australia (2024-31), BCCI broadcast rights through to 2024 and Cricket South Africa (end of 2023-24 season), and bolsters our status as the go-to destination for the best sporting events in the country.”