Indian Premier League (IPL) Trophy, IPL 2024
Indian Premier League Trophy Image: X

After two successful Indian Premier League editions, the TATA group has once again renewed its sponsorship contract of the cash-rich league with the Board of Control for Cricket in India. TATA group will remain the title sponsor of the IPL for the next five years and the deal has been renewed for a whopping amount of INR 2500 crore. This is the highest-ever sponsorship deal in the history of the Indian Premier League.

BCCI issued a press release for the same and informed about the development. TATA group is also the title sponsor of the Women’s Premier League, which is certainly one of the biggest leagues in women’s cricket.

TATA Group acquires the title sponsorship of IPL for next five years

The press release read, “The BCCI on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years. The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2500 crore—the highest-ever sponsorship amount in the history of the league.”

“The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023 and is also the title sponsor of the Women’s Premier League, the biggest women’s T20 league in the world.”

The TATA group was named the official title sponsor of the Indian Premier League in the year 2022 and replaced Dream 11. At that time TATA acquired the title sponsor rights for two years and this was the third time in the history of the league, that an Indian brand would be the title sponsor of the Indian Premier League.

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The brand value of the Indian Premier League has increased over the years. The TV rights were sold for INR 16347 crore for five years to Star Group in 2017. There was a humongous rise in the deal and in June 2022, Star India was able to retain the TV rights for INR 23575 crore whereas Viacom 18 won the digital rights for INR 23758 crore, making the deal worth INR 47333 crore.

A lot of money also rained on players during the 2024 auction of the IPL wherein, Australia’s Mitchell Starc became the most expensive player in the history of the tournament. Starc was picked by Kolkata Knight Riders for a whopping price of INR 24.75 crore.

The next edition of the Indian Premier League is slated to take place at the end of March 2024 and will go on till May.

The Indian Premier League has emerged to be one of the biggest leagues in the history of T20 cricket. Big names from all over the world come out to play in the cash-rich league whereas there are also hardly any international series going during the period of the league.

IPL is also a great platform for young players to express their talent and later become big names in international cricket. The IPL has produced great players such as Jasprit Bumrah, Hardik Pandya, Yuzvendra Chahal and many more.

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