Baba Ramdev’s Patanjali Ayurvedic Ltd intending for IPL title sponsorship rights indeed was a piece of breaking news. With the BCCI still on the lookout for sponsors, several companies have thrown their hat in the ring including Unacademy, Dream11, Tata Motors and a few more. Meanwhile, Baba Ramdev has revealed where his association stands in the race.
The search for sponsors ahead of the 2020 season of the IPL comes since the BCCI has ended their association with VIVO this year. The reason being owing to the India-China faceoff at the border, resulting in casualties on either side. VIVO offered them a deal of INR 440 crores while BCCI expects to churn out at least 300-350 crores from their potential sponsors.
Baba Ramdev conceded that it is too early to talk about it as Patanjali will sponsor if other Indian corporate houses don’t bid for the cash-rich league’s title sponsorship. It will be at the forefront only if no other Indian organisation steps up or is not in the race to bag the IPL sponsorship title deal.
“It is too early to talk about it as Patanjali will only come to the forefront (for IPL title sponsorship) if other Indian corporate houses don’t make any bid for the IPL title sponsorship. Patanjali will only make bid when no other Indian company comes out or is in the fray for IPL title sponsorship deal,” Ramdev stated as quoted by Hindustan Times.
“People do not want Chinese products or firms to be associated with IPL or other sports” : Baba Ramdev
Ramdev further added that already there exist several renowned Indian firms associated with the IPL. The people of India are not in support of Chinese firms connected with cricket or other sports, indicating the want for localised companies only. He mentioned that the Indians have identified the nefarious intentions of China; hence, it is essential to opt only for Indian products.
“There are many Indian firms, corporates and companies that have been investing, sponsoring and associated with international cricket and IPL. People do not want Chinese products or firms to be associated with cricket and other sports, which clearly indicates Indians being vocal for local. After Doklam, India-China relations have soured and Indians have realised the nefarious designs of China, so it is imperative we opt for localised indigenous products only,” he added.