Real estate classifieds and services company Domain have struck a four-year naming rights deal with Cricket Australia (CA) after they lost Magellan as their main sponsor in the wake of the ball-tampering incident which surfaced at the Cape Town.
As a result, they join Alinta Energy and Woolworths as the sport’s major domestic partners. Meanwhile, they will involve company’s branding and content across mobile, web and social media platforms as well as on TV and at cricket grounds.
Moreover, Domain expressed their delight to forge a partnership with CA. They are also looking forward to the opportunities this partnership will provide.
“Domain is delighted to begin a partnership with Cricket Australia. Our aligned audience strategies in mobile and content represent a unique opportunity for both brands,” CA quoted Domain chief editorial and marketing officer Melina Cruickshank as saying.
“We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide,” she added.
As part of the deal, Domain will be the presenting partner of men’s Test cricket.
However, after the incident in South Africa earlier this year, Magellan scrapped the deal. Magellan had inked a three-year sponsorship deal that started in August 2017.
Meanwhile, Australia’s tumultuous time continued as they lost 5-0 to England.
However, this a learning curve for the young team as they are without their top stars. Steven Smith and David Warner missed out for a year due to suspension following a sanction by Cricket Australia.
Whereas, Mitchell Starc, Josh Hazlewood, and Pat Cummins missed the tour due to injury.