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IPL Trophy. Photo by: Deepak Malik /SPORTZPICS for BCCI

The BCCI on Thursday officially announced that the Indian board and Vivo have ended their IPL title sponsorship association for the upcoming season. The thirteenth edition of the IPL is set to get underway on September 19 with the final scheduled on November 10. The entire competition will be played in the UAE.

Vivo suspended their ties with the BCCI earlier this week. Their decision came just two days after the IPL Governing Council (GC) confirmed that it has retained all of its sponsors including Vivo as title sponsors for IPL 2020. IPL GC’s to retain Vivo as title sponsors was met by a wave of criticism.

The BCCI and the IPL GC faced criticism for deciding to not cut ties with the Chinese company. Chinese sponsorship became a bone of contention after the deadly clashes between the Indian and Chinese troops in eastern Ladakh in June. But it did not take BCCI long to suspend the ties with Vivo.

“The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” the board said in a short statement.

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MS Dhoni and Rohit Sharma with the IPL trophy (Credits: Twitter)

Vivo India had bagged the IPL title sponsorship rights for five years in 2017 for Rs 2199 crore, committing to pay the league approximately Rs 440 crore every season. The Chinese mobile-manufacturer had replaced soft-drink giants PepsiCo to enter the title sponsorship.

The BCCI is likely to float a tender for the new title sponsors as mandated by its constitution. Recent reports have suggested that a number of big companies like Byju’s and Coca-Cola India are interested to become the face of IPL this year.

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