The fans have always been the architect of any popular and successful cricket series, and it comes as no surprise when they get to take the call on the playing XI of a crunch game. The fantasy sports brand ‘Dream 11’ is one of the most loved platforms among cricket fans, and the excitement among fans only grew with the news of former Indian skipper MS Dhoni joining the bandwagon.
Dhoni has been named the brand ambassador by the Dream 11 group. We will now get to see the cricketer feature in all the marketing campaigns of the brand. He said that he is delighted as the platform lets fan choose their playing XI. He also spoke about some of the features like assistance in building the team in different playing conditions.
“I am delighted to associate with Dream 11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions,” said Dhoni after sealing the deal with the Dream 11 group.
The impact that Dhoni creates
“Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans,” said Dream 11 CEO Harish Jain on Dhoni’s popularity, which is not confined to India.
Chief Marketing Officer Vikrant Mudaliar and the CMD of Rhiti Group Arun Pandey also spoke on the impact Dhoni makes. They spoke on his leadership skills and the message he sends across.
“We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream 11’s brand proposition. This partnership is impeccably timed with Dream 11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format,” said Vikrant.
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