SPN India Avails T10 Cricket League Television and OTT Rights
The Twenty10 Cricket League (TCL) is a new platform for the professional players which is eventually based on the four-day tournament, as the broadcasting giant Sony Pictures Network (SPN India) India has acquired the television and over-the-top (OTT) services containing audio and visual over the internet for its inaugural edition.
While acquiring the digital rights to entertain the sport-centric country, the chairman of the TCL Shaji-Ul-Mulk further revealed he is excited to initiate it after explaining the Sony ESPN India has bagged the digital rights.
“The history is being made with the first ever 10-over-a-side match being played in the world with the approval of the ICC,” Mulk, who is also a member of the Emirates Cricket Board (ECB) was quoted as saying by India TV.
It’s pertinent to mention that the shortest version of the game will be held in the United Arab Emirates between 14 and 18 December.
However, the tournament was rescheduled when it was scheduled originally for December 21 and 24 of this month.
The organizers of the interesting competition were forced to prepone the dates, as the Big Bash League is bound to kick off before Pakistan national team will fly to New Zealand.
“We came up with the thought that cricket needs to match the best sporting action in the world. Most of these sports last no more than 90 minutes,” Mulk maintained.
With cricketing stars in the form of Shahid Afridi, Virender Sehwag followed by Sri Lankan veteran Kumar Sangakkara bound to make the tournament exciting as well as fascinating with the total of 18 matches to be played including the final.
Fascinatingly around 70 cricketers are supposed to lit up the tournament as 15 league matches will be played between distinct teams including the knockout stage as.
“Seventy international cricketers from different countries will participate in the league,” Mulk further said.
While expanding the markets, the tournament will be aired in the North Africa and the Middle East on the Orbit Showtime Network (OSN), and in the United States and the United Kingdom, the tournament will be broadcasted by ARY Digital Network.
Moreover, the sister-concern channel of Geo TV, Geo Sports will introduce the live matches to the audience in Pakistan including Ten Sports.
Apart from the title sponsorship, the Rijas Group from Pakistan has thrown its sport behind the league including Pacific Ventures in the UAE itself.
“We need to evolve with times and nothing should signify this better than giving a product to the fans that they can relate to,” Mulk added.
(Read Further: Ashes 2017/18: Alex Hales Cleared For England Selection)
Before concluding, the tournament has the trophy sponsors in the form Heera Group-based out in Hyderabad when both the entities agreed over the agreement which was signed earlier in the first week of December in Hyderabad’s Ramoji Film City.
“When this concept (TCL) came along, I was keen that we get associated with it as we ourselves come from the land where cricket is followed passionately,” the CEO for the Heera Group Nowhera Shaikh asserted.
The first-ever edition of the tournament will include six teams. The teams are based on Maratha Arabians, Kerala Kings, Punjabi Legends, Pakhtoons, Bengal Tigers and Team Sri Lanka Cricket.
The curtain raiser will be played between Bengal Tigers and Kerala Tigers at Sharjah Cricket Stadium in UAE on December 14, and the semi-finals and final is slated for December 17.
Tahir Ibn Manzoor