Virat Kohli To Feed 10,000 Malnourished Children, Will Donate Profits From Brand Endorsement To Charity
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Virat Kohli To Feed 10,000 Malnourished Children, Will Donate Profits From Brand Endorsement To Charity

Ritu Phogat, Virat Kohli, India U19, U19 World Cup
Photo Credit: Getty Images.

Indian captain, Virat Kohli is not only a champion on the field but also a kindhearted soul off the field. The accumulator of runs on the pitch has decided to continue to philanthropic work and will feed malnourished children.

In recent news, Virat Kohli, who is endorsing healthcare and sanitation products, Vize will donate all profits from the sale of the product. The India captain will give his profits to a charity organization, Raah Foundation which will feed 10,000 underprivileged malnourished children in Maharashtra.

VVS Laxman, India Team
Virat Kohli. Image Courtesy: Getty

It is my way of expressing solidarity with fellow Indians: Virat Kohli

In a media release, Kohli said that he is glad to be a part of a special initiative by Vize which will tackle the malnutrition problems in India. The  32-year-old opined that being a sportsperson, he receives lots of love; however, he wants to contribute to the betterment of society, especially during the difficult times in the pandemic era.

The RCB-skipper lauded the Covid heroes who are putting their lives at risk to serve others. Kohli is excited to be associated with Vize, as it is the right-hander’s way of gesturing his solidarity with the countrymen.

According to a report on mykhel.com, Kohli was quoted as saying, “I’m glad to be a part of this initiative which aims to fight against malnutrition in India through my earnings from Vize.

“As sportspersons, we athletes are recipients of much love and hero-worship. But in these difficult times, it is the Covid-19 warriors who are the true heroes who are putting their lives at risk to save the others. I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians.”

Akshat Jain, the founder of Vize, said that they had elected the Indian captain as the brand ambassador looking at his values such as preparedness, discipline, and work ethic.

“We have chosen Virat Kohli as the brand ambassador to reflect the values of preparedness, discipline, rigor, and world-class standards,” Jain said.

Australia vs India 2018 | Adelaide Test |
Virat Kohli. (Photo by Ryan Pierse/Getty Images)

Virat Kohli is currently in Australia, where he will lead the Indian team against the hosts. The six-match limited-overs leg starts on 27th November. Kohli will captain the Indian team in the first Test in Adelaide, which is a day-night affair. He will then leave for India to attend the birth of his first child- missing the next three Test matches in Melbourne, Sydney, and Brisbane.

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