Virat Kohli Becomes Most Valuable Celebrity With $170 Million Brand Value In 2018

Not only on the field but also off the field, Virat Kohli is topping the charts. After being the most valuable celebrity for last year, Virat Kohli once again tops the chart for the consecutive year. However, this time, he has increased as much as 18% in his brand value, which reached $170 Million.

As per the reports, the Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at USD 170.9 million in 2018.

Sportspersons dominated the chart:

The Indian skipper endorsed 24 brands as of November 2018, the global valuation and corporate finance advisors Duff & Phelps said in its fourth edition of the report on India’s most valuable celebrity brands on Thursday.

”While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, MS Dhoni and PV Sindhu collectively contributed almost USD 241 million, which is over 27 per cent of the cumulative brand value of the top 20 celebrities pegged at USD 877 million,” Duff & Phelps managing director Aviral Jain said.

Virat Kohli is followed by Bollywood actress Deepika Padukone, who jumped a place higher from the last ranking. She has the valuation of USD 102.5 million. Deepika endorsed 21 brands as of November 2018.

Meanwhile, Bollywood actors Akshay Kumar and Ranveer Singh too improved their rankings by a place, to occupy the third and fourth position with a valuation of USD 67.3 million and USD 63 Million respectively.

Virat Kohli-Anushka Sharma, a power couple:

Not only individually but also Virat Kohli alongside his wife Anushka Sharma has been the power couple of the year. The duo has endorsed quite a few advertisements to enter the valuable list chart.

“The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid,” it said.

However, it seems like Virat Kohli is enjoying his career on and off the field. Perhaps, he would maintain it for a few more years, as per the standard of his game and the rise in the fan base.