IPL 2022: BCCI Expected To Earn INR 800 Crore Revenue From Sponsorship And Other Deals

The Board of Control for Cricket in India (BCCI) could pocket as much as INR 800 crores from its sponsorship deals for the IPL 2022 season. Aside from the sponsorship money, it is also expected to generate income from other deals related to the tournament.

The TATA group became the official title sponsors of the event while two new associate sponsors, Swiggy Instamart and RuPay were also added for central sponsorship. As a result, the board will generate income which will be the highest the league has ever seen.

As per a report on News18, sources have confirmed that the BCCI bagged contract deals worth INR 44 crores with Swiggy and INR 42 crores with RuPay. BCCI secretary Jay Shah also made a statement to InsideSport claiming that the deals reflect the significance of IPL as a brand.

The TATA group will pay INR 335 crores every year to the board to be the title sponsor. Additionally, previous sponsors, VIVO, will also pay for deficits after backing out of their contract last year.

“The aspirational value of Brand IPL has surpassed anyone and everyone’s expectations. “The valuation will mirror the rise and growth of the league. Two new teams mean more opportunities to the entire cricketing ecosystem.”

“You can gauge the level of interest with the valuation for two new teams. In just 14 seasons, we have recorded unprecedented figures that other popular leagues reached after decades. Not just television but look at the numbers on digital,” Shah had said.

IPL 2022 sponsor list:

• Title Sponsor – TATA
• Official Partners – Dream11, Unacademy, TATA Safari, CRED, Upstox, RuPay
• Official Broadcasters – Star Sports
• Official Digital Streaming Partners – Disney+Hotstar
• Umpire Partners – PayTM
• Official Strategic Timeout Partner – CEAT

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