The 11th season of the Indian Premier League is nearly here. No organisation associated with the league is leaving any stone unturned. IPL is a great business opportunity for both small-scale as well as the large-scale business houses.
The BCCI announced that Future Group would continue to be the associate sponsors for the upcoming Vivo-Indian Premier League 2018. The deal will continue for the next three years. FBB had become the Official Partner for IPL in 2017.
Moreover, other associate sponsors of the mega event include MakeMyTrip, Parle Products, AMFI, Asian Paints, Dream 11, Polycab and Vimal Pan Masala.
Also, the co-presenting sponsors are Vivo, Coca-Cola, and Jio.
Chairman of the Indian Premier League spoke on the association and said:
“We are delighted to have Future Group back as the Official Partner of the IPL for the next three years. They have returned after just one year of association, which is a great testament to the value the IPL sponsorship platform delivers to its partners.”
Kishore Biyani, Group CEO, Future Group said:
“In a country like ours, cricket holds the power of bringing the entire country together. The IPL, being the grandest cricket carnival today, connects with thousands of fans who are glued to their TV screens during the IPL season. This is a great opportunity for us to connect and engage with our consumers too. We look forward to having a good run with the IPL family, following a successful year with them as their official partner.”
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