The television firms could find the latest clause annoying, but the digital medium has no disadvantage whatsoever. This came after the Board of Control for Cricket in India (BCCI) has stamped that no five-minute gap will be entertained. It came while considering the media rights in India. According to the BCCI, the fresh move has been made to generate the maximum returns in a nutshell.
However, it has been applied to the TV and digital medium. So much so, according to the report carried by Mumbai Mirror, the digital broadcast would not be discouraged following the curtailment of the mandatory gap in the home-leg.
“The move has been made to help the big digital companies,” Mumbai Mirror quotes the marker observer.
Thus, it is understood that television and digital broadcast will run simultaneously. It is further expected to play a crucial role in the bidding procedure.
In layman’s language, Star winning the IPL rights could show the IPL matches at the same on both of their platforms including Hotstar.
On the other side television companies like Star, Sony and new entrant DSport could be hard done by the fresh aphorism.
The opportunity for generating the revenue would aggravate the miseries of the broadcast companies according to the marketers.
Said to be a game changer in the prevailing market, the price for the media rights in digital has been set up as INR seven crore. However, INR 33 crore has been set as the base price for the television rights.
Moreover, it is compulsory for the broadcasting giants to buy the digital rights. BCCI is being overseen by Committee of Administrators (CoA) headed by Vinod Rai.
In their medium, the television companies are supposed to pay for internet to present the fixtures before the audience.
In another way, while considering the DTH platforms, it would be a disadvantage for the television corporations to sell the rights.
The claim is further considered while considering the IPL platform apart from the international leg where the five-minute gap did not withstand.
The multiple DTH platforms could air the matches by the availability of the feed. They are supposed to buy the rights eventually which subsequently comes at the premium packages.
With the rights set to be sold through an electronic-auction on April three, the firms like Star and Sony is in the race. DSport is also emerging in the bidding process.
Apart from this, there are six bidders which include Google for all the domestic matches. It introduces India’s international fixtures at home by the digital medium.
The other bidders also include social media giant Facebook. On the other hand, the mobile network operator Jio (Joint Implementation Opportunities) pitched in for digital medium Jio Tv.
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