Cricket governing body International Cricket Council (ICC), in its largest-ever market research study in association with Nielsen Sports, came up with some exciting facts about a rise in the number of women in women’s cricket.
Meanwhile, more than 300 million participants of age group between 16-69 took part in the survey.
Furthermore, the survey comprised of 19,000 interviews conducted between November 2017 and January 2018. It took place in 12 Full Member countries along with China and the United States (US). The latter two are non-traditional markets with huge potential for growth.
According to the research, there are over one billion cricket fans worldwide, of which 39 percent are female.
An impressive 68 percent people keep interest in women’s cricket with 65 percent showing an inclination towards the women’s World Cup.
Interestingly, 70 percent want to see more live coverage of women’s cricket which is somewhat an exciting thing for the broadcasters.
However, since the successful World Cup last year in the United Kingdom (UK), saw the growth has been significant.
Also, the coverage of games has had brought a positive impact with more people showing a keen interest in the game.
In the Indian context, the World Cup heroes despite losing the final to England got a grand welcome. They are going places to talk about the importance of sports and this certainly had a huge impact.
Further, there has been an upsurge in the number of matches women cricketers get to play in the ICC-based events.
The Board of Control for Cricket India (BCC) also promised to strengthen the domestic cricket. They went to set up more matches for the age group cricketers. A Women’s IPL is also in its scratch and can be a reality very soon.