Sony Pictures Network bags ECB media rights, set to broadcast India’s tour of England
Sony Pictures Network (SPN) bags broadcasting rights for the much awaited India’s tour of England. Not just that, the SPN has sealed the English Cricket Board (ECB) media rights for the 2018-22 tenure. The rights were earlier with Star India. SPN now enjoys the privilege of having access to media rights from seven cricket boards- Australia, Pakistan, West Indies, Sri Lanka, Zimbabwe, South Africa and England.
They now have the rights to broadcast and televise within the Indian subcontinent digitally, men’s and women’s international matches, including all the three formats of the game- Tests, ODIs and T20Is. We will witness more than 80 international matches in this period. And the games will go live in Bangladesh, Pakistan and Sri Lanka as well.
Tom Harrison, Chief Executive Officer, ECB said it is good for the game, and its fans as millions can now witness the cricketing action:
“Today’s announcement means millions of cricket fans across the Indian subcontinent can follow their favourite team in action the next time they tour England – as well as enjoying access to iconic cricketing contests like next year’s Ashes. It will also help further raise the global profile of the English game – giving both the England men’s and women’s teams valuable exposure in a part of the world where people are passionate about cricket and avid followers of the global game as well as their own national team.”
The Sony Pictures Sports Network has 11 channels- Sony Six, Sony Six HD, Sony ESPN, Sony ESPN HD, Sony Ten 1, Sony Ten 1 HD, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3, Sony Ten 3 HD, and Sony Ten Golf HD. The fans can tune in to Sony now for the major part of India’s away tours.
NP Singh, Managing Director & Chief Executive Officer, SPN said:
“The acquisition of media rights of ECB for a five-year term, effective now through 2022, provides for some exciting cricket viewership. This term of ECB games includes three tours of the Indian cricket team which promises some thrilling cricket, the first of these coming close on the heels of the hugely exciting South Africa series.
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