Dip In IPL Ratings Won’t Impact Media Rights Sale: IPL Chairman

The Board of Control for Cricket in India (BCCI) has a rude awakening from watchers of its marquee occasion — IPL — with TV ratings having taken a slide in the ongoing version.

The drop has come when BCCI has gone to the market looking for new accomplices for IPL’s next media rights cycle (2023-27).

I Don’t See Viewership Numbers Having Any Impact On Media Rights: IPL Chairman

IPL chairman Brijesh Patel, reacting on the issue for the first time, said: “There is a slight dip in viewership, but the numbers are not alarming. I don’t see them having any impact on the media rights sale.” 

In spite of the fact that BARC, the TV measurement body in India, hasn’t formally delivered the viewership numbers, information obtained from media organizers recommend that the drop in ratings contrasted with last year has been around 30% for the initial three weeks, while the fourth week saw a recuperation of 9% from the third week’s information.

“Things have opened up and people are travelling compared to what we faced in the past two years,” Patel said. “We also believe a lot of people are now watching the games at restaurants, pubs and clubs. What we see is one connection and hundreds of people watching.”

Be that as it may, with BCCI looking for gobs of cash for the forthcoming rights sale-collective (TV + digital) base cost is ₹32,890 crore, twofold of the last cycle — at least one telecaster, Sony, has openly raised a caution. “It’s a very aggressive reserve price, there has to be a reality check as TV viewership of IPL has dropped by over 34%, and at a time when the rights are coming up for renewal,” NP Singh, MD, and CEO of Sony Pictures Networks India recently told a business daily.

Venue For IPL Finals Announced

The Board announced Ahmedabad’s Narendra Modi stadium as the venue for the IPL final on May 29. After the league matches end in Maharashtra, the Qualifier 1 and Eliminator 1 will be played in Kolkata on May 24 and 25. Qualifier 2 will be played in Ahmedabad on May 27. Following an approval from the state governments, the playoff matches are probably going to be played to the full crowd limit.

The Women’s T20 Challenge will be held in Pune from May 23 to May 28.

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